The project involved creating promotional materials for a Lou Reed tribute event featuring Nils Frahm at MTelus, along with a collectible vinyl release. Inspired by the album’s meditative and nature-driven qualities, the concept centered on the rhythm of breath and ocean tides, expressed through fluid photography, motion-inspired typography, and an interactive vinyl design. The final execution translated this calming, cyclical idea across multiple formats, highlighting how a single concept can evolve through kinetic design to create a cohesive and immersive experience.